ITEM E555

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By Ron Adams

There is no billboard more dynamic or memorable than an 80,000-pound tractor-trailer rolling down the American highway at 70 miles an hour! Since the early days of the motor truck industry, companies have plastered the sides of their trucks and trailers with free advertising for products. This practice has beautified the landscape for more than a century, and there is no end to the graphic creativity.

Organized chronologically, Traveling Billboards: Tractor-Trailers as Rolling Advertisements 1900–2010 features brands from giants in the transportation field including Freightliner, Kenworth, Mack, White-Freightliner, Brockway, Peterbilt, Diamond T, and more. Captions are complete with detailed information about the tractors, trailers, and companies promoting their services. If you or someone you know is interested in the history of big truck advertising and its evolution, Traveling Billboards is a must-buy!

About the Author
Ron Adams is a lifelong big truck enthusiast who has spent many years amassing an incredible archive of vintage truck photos. He has shared his image collection in more than a dozen books, including bestsellers such as Semi-Trucks of the 1950s, Semi-Trucks of the American West, Autocar Trucks of the 1960s, Freightliner Trucks 1937–1981 Photo Archive, and Kenworth Trucks of the 1950s. Adams lives in Lenhartsville, Pennsylvania.

Sftbd., 8.5”x11”, 198 pages, 409 Color and B&W photos. 9798985965544